story.tech: The Art, Science & Ethics of Video Advertising, presented by ViralGains

When:
Tuesday, May 09, 2017 4:00p -
7:00p

Where:
Empire 1
1 Marina Park Drive
Boston, MA 02210

EventScheduled OfflineEventAttendanceMode

Admission:
FREE

Categories:
Tech

Event website:
https://www.story.tech

Brands are pulling out of Google. Meanwhile, online video viewership among consumers is on the rise.


There is so much happening in the video advertising space and so many questions about how to do it right. It’s no wonder attention on the industry is at an all time high.


As many marketers look to the future and contemplate the next trend, we’re revisiting the foundations of what video means for brands.


It turns out the next big thing in video may actually be quite simple: customer-focused content that delivers value beyond views — or in other words — creating authentic connections through video.


Join us on May 9 for story.tech: the Art, Science, & Ethics of Video Advertising to explore the innovations driving this transformation.


Speakers include:


-Erica Geist, Director of Marketing, Keds
-Noah King, VP, Director of Social Media, Socialyse
-Marissa Sweazy, VP, Digital & Content Distribution, Weber Shandwick
-Rob Schipul, SVP, Director of Experience Design, Arnold Worldwide
-Tod Loofbourrow, CEO, ViralGains

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05/09/2017 16:00:00 05/09/2017 19:00:00 America/New_York story.tech: The Art, Science & Ethics of Video Advertising, presented by ViralGains Brands are pulling out of Google. Meanwhile, online video viewership among consumers is on the rise. There is so much happening in the video advertising space and so many questions about how to ...

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