​Generating Sales with Facebook Advertising

When:
Wednesday, Sep 05, 2018 5:30p -
8:00p

Where:
MIT Tang Center, R
70 Memorial Drive Cambridge, MA 02139 United States
Cambridge, Massachusetts 02139

EventScheduled OfflineEventAttendanceMode

Admission:
$20

Event website:
http://www.mitforumcambridge.org/event/%E2%80%8Bgenerating-sales-with-facebook-advertising/

With over 1 billion users globally Facebook can be a very effective tool for generating leads and sales. More than 50% of all users log in and spend at least 15 minutes on Facebook every day. 68% of users say they would buy a product based a recommendation from a Facebook friend.


In this workshop, we will explore the benefits of the Facebook advertising platform and walk you through the most important features. Then, dive deep into bidding strategies, testing ad creative and reveal traps that new advertisers should avoid.



Takeaways:
An overview of the Facebook Advertising platform
How to measure ROI of your campaigns
Bidding strategies
What targeting options does Facebook offer?
What is a lookalike audience?
Facebook advertising traps to avoid
Split testing ad creative


Dale Bertrand, President & Founder, Fire & Spark


Drew Frayre, Digital Marketing Lead, Fire & Spark

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