Bio

Vertu ou Vice was born out of a passion for sub-culture and the belief that true self-expression is about embracing the beauty and complexity of life. Drawing inspiration from the worlds of American, Parisian, and Asian streetwear, art, and music, we create designs that blend bold graphics, expressive styles, and eclectic influences to capture the raw energy of street culture around the globe.

As proud Bostonians with a love for French culture, we bring a unique perspective to our work, celebrating the gritty, raw energy of our city while also honoring the timeless sophistication of French fashion. Our designs are a fusion of streetwise edge and classic refinement, but at our core, we're driven by a deeper philosophy: the duality of virtue and vice. We believe that it's through our vices that we learn our virtues, and that true self-expression requires acknowledging and embracing the full range of human experience.

“Pour connaître la vertu, il faut d'abord connaître le vice.”  - Marquis de Sade