Sales and Marketing Series: Class 3 - Marketing and Selling on a Shoestring
When:
Thursday, May 03, 2018 6:00p -
8:00p
Thursday, May 03, 2018 6:00p -
8:00p
Where:
First Republic Bank
160 Federal Street
Boston, MA 02210
Admission:
$25
Categories:
Business, Innovation, Lectures & Conferences, Social Good, Tech, University
Event website:
https://www.eventbrite.com/e/sales-and-marketing-series-tickets-44232379237
Enterprise edtech sales can involve long selling cycles. Selling cycles in edtech can be much longer than in other industries. To make a lasting impact you must be savvy in your approach, and you must have strategies in place that take you from just building a solid relationship to having a real buyer. When it’s time to develop your sales in marketing team you’ve got to know who can help you on your journey, what to read, how to hire, who to hire, what tools you need to have in place, what metrics you are going to measure along the way, how long your ramp up timeline might be, how much to pay potential team members, and know how to communicate your goals. All of this, and on a shoestring edtech startup budget.
Presenters: Andrew Magliozzi, CEO, AdmitHub & Craig Palli, CEO and President, Testive
Participants will explore:
- Methods for propelling sales
- Ways to continually be prospecting for sales through LinkedIn and other networks
- Telephone strategies that startups employ
- Coaching strategies to help your sales team
- Strategies for developing an edtech team
- Stories of successes and failures of launching an edtech sales and marketing team
- Next steps for developing their sales and marketing team
