Sales and Marketing Series: Class 2 - Content Marketing for the Savvy Edtech Entrepreneur

When:
Thursday, Apr 26, 2018 6:00p -
8:00p

Where:
First Republic Bank
160 Federal Street
Boston, MA 02210

EventScheduled OfflineEventAttendanceMode

Admission:
$25

Categories:
Business, Innovation, Lectures & Conferences, Social Good, Tech, University

Event website:
https://www.eventbrite.com/e/sales-and-marketing-series-tickets-44232379237

In the highly competitive edtech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. This session will focus on how entrepreneurs can leverage this strategy. When people remember about 10% of the information they hear within three days, it becomes very important to make sure that the content you create is retained by your customers and brings them back.


Presenter: Josh Walovitch, CEO and Founder, Ideometry


Participants will evaluate:
- Core inbound content marketing funnel strategies
- What kind of content is most consumed
- What kind of content might be right for your target market
- Strategies to create content and platforms for serving it up
- Various dollar saving strategies to develop content and your audience

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04/26/2018 18:00:00 04/26/2018 20:00:00 America/New_York Sales and Marketing Series: Class 2 - Content Marketing for the Savvy Edtech Entrepreneur In the highly competitive edtech market, how can you best engage with potential customers? Content marketing is a proven approach to improve your visibility and connect with potential customers. Th...

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