Ready to Ride! B/SPOKE Opens in Wellesley

The Indoor Cycling Brand Celebrates Opening with First Ride for Free until April 15th at New Wellesley Location and Downtown Studio

BOSTON, MA (March 30th, 2017) – Riders in Wellesley and the MetroWest-area can now choose to sweat with B/SPOKE, the Boston-based indoor cycling studio and lifestyle brand developed by two Massachusetts entrepreneurs. Blending luxury and functionality, the new flagship studio at 50 Central St. in Wellesley will officially open this week with rides on Friday and Saturday and will stay true to its mission to provide a variety of its popular pay-as-you-go classes led by empowering instructors with no membership or initiation fees.

To celebrate the grand opening of the new studio, B/SPOKE will offer the first ride free for newcomers at the new Wellesley location and Downtown Boston studio through April 15th, 2017. In addition, B/SPOKE is hosting a week-long sale on all class packages with hot deals ranging from $100 for 5 rides up to 1-year unlimited.

Designed by owner Mark Partin and Studio Troika, the new studio caters to both men and women featuring the brand’s well known “industrial Zen” aesthetic you’d find at your favorite high-end hotel bar or restaurant. At nearly 6,000 square feet, the studio offers an array of high-end amenities, including 50 custom designed bikes, state-of-the-art lighting and sound systems, luxurious showers and locker rooms as well as a full B/SPOKE retail shop where guests can purchase the brand’s popular tank tops, sweatshirts, water bottles and more. As leaders in the industry, avid fitness enthusiasts can look forward to a new and fresh approach to cross training coming soon to B/SPOKE’s Wellesley studio.

“At B/SPOKE, choosing to sweat, eating healthy and staying fit isn’t just a 45-minute daily task, but a way of life,” said Mark Partin, Co-Owner of B/SPOKE. “Newcomers to our studio will find that we use fitness as a way to inspire, push people to achieve their goals, overcome adversities and create broad, holistic change in their lives.”

Adds Ryan Olsen, Co-Owner of B/SPOKE, “We’re excited to be the first in the market to offer an all-encompassing lifestyle brand and we look forward to getting to know the Wellesley community and growing the B/SPOKE family.”

B/SPOKE offers 45, 60 and 75-minute classes comprised of customized sequences paired to high-energy hip-hop, top-40 electronic dance music and underground playlists. Each class incorporates intense cardio, core work and the use of hand weights to integrate upper body exercises as well as complementary shoe rental and towel service. Heart rate monitors are also available upon request.

For those looking to freshen up after an intense ride, the studio is equipped with two locker rooms with showers and luxurious personal-care products from Aesop as well as blow-dryers, straighteners, hair elastics and complimentary towel service. In addition, B/SPOKE will offer an amenities lounge for guests to enjoy in the near future.

Riders can reserve bikes up to seven days in advance via www.bspokestudios.com or on the brand’s new Mobile App, B/SPOKE, available for free from the App Store on iPhone or iPad or at www.itunes.com/appstore and from the Google Play Store at https://play.google.com/store. The B/SPOKE App allows riders to view class schedules, access to special deals, purchase credits and book bikes, enter and track fitness goals and read about B/SPOKE’s inspiring instructors. Special discounts are available for students, teachers, military and medical personnel. For more information and to sign up for classes, please visit www.bspokestudios.com.

About B/SPOKE
Founded by two Massachusetts entrepreneurs, Ryan Olsen and Mark Partin, B/SPOKE is more than just an indoor cycling studio, it’s a lifestyle brand with a mission to provide an invigorating, low impact, full-body workout that physically challenges while also helping riders find a sustainable path to better health and personal growth.
With a location in Boston’s Financial District at 101 Federal Street and in the suburbs of Wellesley at 50 Central St, B/SPOKE offers a variety of pay-as-you-go classes with no membership or initiation fees. For more information and to sign up for classes, please visit www.bspokestudios.com.

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