MAPPING YOUR CUSTOMER JOURNEY WORKSHOP

When:
Thursday, Feb 25, 2021 3:00p -
5:00p

Where:
General Assembly Online
125 Summer St
Boston, MA

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Admission:
FREE

Categories:

Event website:
https://generalassemb.ly/education/tech-week-mapping-your-customer-journey-workshop/online/179239

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­-catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


This free introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

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02/25/2021 15:00:00 02/25/2021 17:00:00 America/New_York MAPPING YOUR CUSTOMER JOURNEY WORKSHOP Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­-catalyzing behaviors. But building a business,...

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