Introduction to Marketing Analytics

When:
Thursday, Jan 26, 2017 6:30p -
8:30p

Where:
General Assembly Boston
125 Summer Street
Boston, Massachusetts 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$40

Categories:
Business, Innovation, Tech

Event website:
https://generalassemb.ly/education/introduction-to-marketing-analytics/boston/32475

ABOUT THIS CLASS
In today's world, data is king. No matter the industry or sector, every company utilizes data to make smarter and faster decisions. Marketing is no different. With the shift to digital media, marketers now have a wide variety of data at their fingerprints. Learning how to use this data to make smarter, more efficient marketing campaigns can be a huge factor in differentiating yourself from other marketers.


TAKEAWAYS
- Tools (both free and paid) that can be used in nearly an industry to analyze marketing performance.
- What "actionable" data means and looks like
- How to navigate through large data sets to find said "actionable" data.


PREREQS & PREPARATION
- Basic understanding of core marketing metrics (CTR, CPC, Conversion Rate, CPA/CPL)

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01/26/2017 18:30:00 01/26/2017 20:30:00 America/New_York Introduction to Marketing Analytics ABOUT THIS CLASS In today's world, data is king. No matter the industry or sector, every company utilizes data to make smarter and faster decisions. Marketing is no different. With the shift to di...

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