Introduction to Digital Marketing

About This Class

See the strategies that drive today’s biggest brands.

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital—from retail to brands and agencies.

This class will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts and metrics. Learn the available marketing platforms and tactics for tracking and optimizing campaigns, grasp online marketing basics, and get your head around the technical jargon to determine how and where your business fits into the digital world.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways
- Digital marketing techniques—from search engine marketing, to affiliate marketing and community outreach
- Marketing principles: how to test, optimize, refine, repeat CPC, CPM, CPA, CTR. Plus, how to measure these metrics and what they mean for your business
- The targeting opportunities on various search and social channels
- The tools at your disposal to run effective digital marketing campaigns

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