GETTING INTO GROWTH MARKETING

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!

Growth Marketing is all about experimentation. Growth marketers focus on testing out different techniques to optimize and improve the results of a target area. While traditional marketers work within tried and true approaches, growth marketers use growth-hacking techniques in different channels and with strategies to create new tried and true practices or get to understand their customers better.

During this event, we will have a panel of passionate growth marketers explain the hype around growth marketing and why businesses are investing in it. Specific areas we will cover include:

Tools and channels use to experiment
Trends these marketers are seeing
Strategies used to experiment
What insights its providing to their organizations
How you can become a growth marketer at your organization

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