Effective Startup Branding

“Your brand is what people say about you after you leave the room” — Jeff Bezos, Amazon

Strong brands are usually built over time, and to a great extent, develop organically. Early-stage startups can feel that with limited resources, building their brand is a lower priority than sales & marketing drivers with more measurable impacts. That with competitors who can invest millions in branding initiatives, it's not worth spending time on in the early days.

But experienced entrepreneurs know a great brand can be one of the most effective tools in entering a crowded marketplace and being able to stand out. If you're pre-product, crystal clear and powerful branding may be even more critical to helping you to connect with customers.

Where—and when—do you begin when building a brand from the ground-up? What branding techniques give early-stage startups the best return on investment and how can they best differentiate themselves in a crowded marketplace? This panel will explore actionable tactics and tried-and-true strategies for effective startup branding.

This event is part of the Marketing & Sales track at Startup Boston 2018.

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