Design Thinking in Action
When:
Tuesday, Mar 05, 2019 9:00a -
5:00p
Tuesday, Mar 05, 2019 9:00a -
5:00p
Where:
Isobar
South, 1 Station St #300
Boston, MA 02110
Admission:
$550-640
Categories:
Lectures & Conferences
Event website:
https://theadclub.org/pd/2018/08/23/design-thinking-in-action-12-05/
Design Thinking is not just a buzzword or the latest fad. It’s one of the most effective tools big brands (Jet Blue, Apple, Google, Capital One, GE, and IBM to name a few) use to build unforgettable experiences for their customers. It’s a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.
This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.
Program Elements:
-Crash course (end-to-end experience of the entire design thinking process)
-Empathy Interviews, Synthesis, and Problem Definition
-Brainstorm ideas, create and test prototypes for a real business case
***Only 10 spots left.
