CUSTOMER JOURNEY MAPPING

When:
Wednesday, Aug 21, 2019 6:30p -
9:30p

Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$60

Categories:
Business, Tech

Event website:
https://generalassemb.ly/education/customer-journey-mapping/boston/76866

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

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08/21/2019 18:30:00 08/21/2019 21:30:00 America/New_York CUSTOMER JOURNEY MAPPING Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business,...

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