Creating photo and video content for your business on Instagram

Want to promote your business on Instagram but struggle with creating appealing photos and videos? Learn how to design a visually pleasing and professional-looking Instagram account that sells. Create your photo and video content yourself – take good pictures and videos; edit them without spending lots of time.

Workshop Agenda

1. Creating a visual concept for your business on Instagram (choosing a color scheme, branded templates, Stories Highlights icons, fonts, photo format)
a. For experts and services-based businesses
b. For physical products

2. Instagram copyright rules
3. Creating photo content for a service-based business (main mistakes, lighting, composition, makeup, etc.)
4. Creating photo content for ecommerce businesses (product photography tips)
5. Organizing a professional photoshoot (photographers’ rates, preparation, hiring a photographer/models, copyright rules)
6. Photo editing and creating/buying photo presets (editing software and apps, basic tips)
7. Creating video content (equipment, preparation, video scenarios)
8. Video editing (video editing software and apps, tips for making your video engaging and informative)
9. Organizing a professional video shoot (videographers’ rates, preparation, hiring a videographer/models)

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  Tuesday, Dec 31, 2024 9:00p

  Sam Adams Taproom Downtown Boston
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  NYE 2025: Glow Party (1 Drink Tix Included)

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  Grand Ten Distillery

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