Creating Content that’s Engaging and Risk-Free

We know a ton of data is created every day. In fact, we marketers contribute greatly to the data deluge – whether it’s videos, podcasts or tweets. Reports estimate that by 2025, 463 exabytes (that’s 18 zeros) of data will be created each day globally – that’s the equivalent of 212,765,957 DVDs per day. Remember DVDs?

While data is growing in volume and value, so are the risks and compliances. Companies and employees must adhere to various processes, procedures and policies such as GDPR, CCPA, EU Medical Device Regulations and more.

So, how can we continue to create content, while ensuring we are not putting a company at risk?

The panelists will share their expertise and tips that we can use in our professional lives, irrespective of industry.

- Creating engaging content
- Ways to develop content keeping customers in mind
- Identifying risk factors in content
- How to mitigate risks while enjoying the creative process
- And more …

Hosted by The American Marketing Association

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