Content Strategy Bootcamp
When:
Tuesday, Jul 17, 2018 6:30p -
9:30p
Tuesday, Jul 17, 2018 6:30p -
9:30p
Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$55
Categories:
Business
Event website:
https://generalassemb.ly/education/content-strategy-bootcamp/boston/51498
About This Workshop:
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.
Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals.
Learn the basics of content strategy in the context of digital strategy and content marketing. In this workshop, we’ll review and create documentation that serve as the foundation for digital projects with impactful messaging and good storytelling.
By exploring content strategy methodology--including content auditing, curation, governance, testing and optimization-- you’ll learn skills that will make you a valuable asset to digital agencies, publishers and content aggregators and creators.
Takeaways:
-Learn content strategy methodology and how to apply it
-Learn how to create client-friendly documentation
-Get exposure to tools and trends in content strategy and content marketing used to best optimize content, including personalization strategies, data analysis, and social media monitoring
-Understand how to apply skills such as research, user experience design and copywriting to create effective content strategies
-Learn how to pursue a career in content strategy
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