Business Metrics Fundamentals

About This Class:

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, ROI-based business case creation and prioritization, and persona-based stakeholder communication using metrics.

Takeaways:
-Learn how to present your financial data in a way that helps inform the types of metrics you need to collect.
-Evaluate the various sources of analytics that are available to help you answer key business questions.
-Establish a central metrics dashboard and a repeatable process for populating and analyzing that dashboard.
-Showcase your metrics to tell a great story to investors, team members, and customers.

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