An Introduction to Digital Marketing

When:
Wednesday, Jan 11, 2017 6:00p -
7:30p

Where:
MIT Tang Center
70 Memorial Drive, E51-151
Cambridge, Massachusetts 02139

EventScheduled OfflineEventAttendanceMode

Admission:
$20

Categories:
Business, Innovation, Tech

Event website:
http://www.mitforumcambridge.org/events/get-smart-introduction-digital-marketing/

A Get Smart Workshop


This workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution. We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.


Takeaways


How to choose the right metrics to measure success and set achievable goals
Learn how to develop an online marketing process - test, optimize, refine, repeat
Understand the targeting opportunities on various search marketing and social channels
CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
How the digital marketing landscape is changing
How to use analytics to guide your marketing efforts
How to "borrow" from competitor's campaigns
Learn about the tools at your disposal to run effective digital marketing campaigns
Speaker


Dale Bertrand, President, Chimaera Labs

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